Why

People don’t buy what you do.   They buy why you do it.

Bungled the last post (12 words and I still got the key one wrong) :-)  deleted and re-posted.

One Response to “Why”

  1. Max says:

    Great! As a salesperson in the B2B realm, I can relate – and find this man’s point very challenging! It’s about more than functionality . . .

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