We watch American Idol in our house. You often hear the judges say, “make it your own,”  meaning you can’t just sing a song like someone else– at best it’s good karaoke, at worst a cheap imitation. You need to bring your own unique voice and personality to the song to make it unique, interesting and believable.

I think the same is true for the sales pitch.

Make it your own.

This entry was posted on Friday, May 20th, 2011 at 8:07 pm and is filed under Business, Entrepreneurship, Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.